For Startups & Scale-ups with Growth-Stage Websites
The Situation
You're publishing content. You have backlinks. Your product is legitimately good. But organic traffic is flat. Rankings plateau. And nobody can tell you exactly why.
The answer is usually technical. Crawl issues preventing Google from indexing your pages properly. Core Web Vitals scores tanking your rankings on mobile. Duplicate content confusing search engines about which page to rank. Internal linking structured in a way that buries your most important pages.
These aren't content problems. They require a different kind of specialist -- someone who lives inside Search Console, speaks fluent HTML, and understands how search engine crawlers actually navigate your site.
Most startups don't have this person. They're expensive to hire locally, and generalist SEO agencies rarely go this deep.
How SoTalented Helps
We place a dedicated technical SEO specialist on your team -- someone who works from a Grade A office, embeds into your engineering and marketing workflows, and systematically eliminates the technical barriers killing your rankings.
This is not a content role. Your technical SEO specialist works alongside your developers, audits your infrastructure, and fixes the underlying issues that no amount of blog posts can overcome.
Tasks They Handle
Your technical SEO specialist covers the full stack of site health and search performance:
Technical site audits - Full crawl analysis using Screaming Frog, Ahrefs, or Sitebulb. Identify and prioritize every crawlability, indexation, and rendering issue on your site.
Core Web Vitals optimization - Improve LCP, CLS, and FID scores to meet Google's page experience standards. Coordinate with developers on lazy loading, image compression, and script optimization.
Crawl budget management - Ensure Google's crawlers spend time on your important pages, not dead ends. Manage robots.txt, XML sitemaps, and crawl directives.
Schema markup and structured data - Implement and maintain schema for articles, products, FAQs, reviews, and breadcrumbs to unlock rich results in search.
Internal linking architecture - Audit and restructure internal links so PageRank flows to your highest-value pages. Fix orphaned pages and broken link chains.
Duplicate content and canonicalization - Identify and resolve content duplication issues, set canonical tags correctly, and manage hreflang for international sites.
Search Console monitoring and reporting - Ongoing monitoring of crawl errors, coverage issues, manual actions, and ranking volatility. Weekly reports so you always know where you stand.
Why SoTalented Is Different
When you compare us to other options, the advantages are clear:
Technical depth, not generalist SEO - We match you with specialists who have hands-on experience with site migrations, JavaScript SEO, and enterprise-scale audits. Not someone who also writes blog posts on the side.
Embedded in your team - Your specialist joins your Slack, attends standups, and works directly with your developers. No agency handoffs, no ticket queues.
One invoice, zero admin - Payroll, compliance, equipment -- all covered. See our pricing page for transparent rates.
The Result
Startups and scale-ups that add a dedicated technical SEO specialist typically see:
Improved crawl coverage - More pages indexed, fewer wasted crawl budget errors, and faster discovery of new content.
Core Web Vitals in the green - Page experience signals improved across mobile and desktop within 60-90 days.
Ranking recovery on stalled pages - Pages that have been stuck for months start moving once the technical blockers are removed.
60-70% cost savings vs local hire - A senior technical SEO specialist in the US costs $80-120K/year. Use our ROI Calculator to see what you'd save.
Roles Involved
This use case is centered on one specialist, sometimes two for larger sites:
Technical SEO Specialist
SEO Analyst (for reporting and monitoring support)
Not sure if technical SEO is your bottleneck? Book a demo and we'll audit your situation before recommending anything.
Pricing
Starting from $1,500/month per specialist, all-inclusive. Salary, benefits, equipment, and office space -- one invoice, no surprises. See what's included for the full breakdown.
Ready to Find Out What's Actually Holding Your Rankings Back?
Stop guessing. Book a demo and we'll walk through your site's technical health together.
