Run outbound sales without the founder doing it

You're the founder and the SDR. Half your week goes to building prospect lists, writing cold emails, following up on sequences, and booking meetings. The other half goes to actually running the business. Closing gets squeezed because prospecting eats the calendar. The pipeline is only as full as the founder's available hours.

That's not a sales function. That's a bottleneck.

The painful path

You've tried automating outbound with tools. Sequences help, but somebody still needs to build the lists, personalize the messages, manage the responses, and qualify the replies. Automation without a human behind it just sends bad emails faster.

You've looked at hiring a local SDR. A junior one costs $4,000 to $5,000 a month base plus commission in the US or UK. At your stage, that's hard to justify before you've validated the outbound playbook. You've tried outsourced SDR agencies that charge $3,000 to $5,000 a month and promise "20 meetings." What you get is generic messaging, poor targeting, and meetings with people who were never going to buy.

So the founder keeps prospecting. Revenue grows linearly with founder effort, which means it hits a ceiling fast.

What changes with SoTalented

You get a dedicated Sales Development Representative working only for your company, from a premium SoTalented Satellite Office in India. They own the top of your funnel: list building, outbound sequences, follow-ups, response management, meeting booking, and CRM hygiene. You own the closing.

A dedicated SDR starts around $2,000 a month, all in. They work in your CRM (HubSpot, Salesforce, Pipedrive), your outbound tools (Apollo, Lemlist, Instantly), and your calendar. They follow your ICP definitions, your messaging, and your qualification criteria. Not a generic agency. A person who learns your market and gets better every month.

First hire takes about 3 weeks. 30-day cancellation if the fit isn't right.

What your team looks like now

Your SDR handles:

• Prospect list building from your target ICP definitions

• Outbound email and LinkedIn sequences

• Follow-up on warm leads and inbound inquiries

• Meeting booking directly onto the founder's or AE's calendar

• CRM data entry and pipeline hygiene

• Weekly reporting on outreach volume, response rates, and meetings booked

The founder goes back to closing. The pipeline fills without depending on the founder's available hours. Outbound becomes a consistent function instead of something that happens when someone has time.

Ready to fill the pipeline without filling your calendar?

Hire an SDR and we'll find someone who fits your market and outbound workflow.