Run paid media without an agency markup

You're spending $5,000 to $20,000 a month on ads. On top of that, your paid media agency charges a management fee, usually 15% to 20% of spend, plus a monthly retainer. Turnaround on new campaigns takes a week. Optimizations move slowly. And you're never quite sure whether the agency is optimizing for your results or for their billable hours.

You're paying premium prices for a service that should be in-house.

The painful path

You've tried managing paid media yourself. It worked when spend was low and campaigns were simple. But as the channels multiplied (Google, Meta, LinkedIn, TikTok) and the budgets grew, the optimization work became a full-time job. You missed bid adjustments. Creative got stale. ROAS declined because nobody was watching the campaigns daily.

You've looked at hiring a local paid media specialist. A good one costs $5,000 to $7,000 a month in the US or UK. That's reasonable if your spend justifies it, but it's another senior hire competing for budget at an early stage. And local media buyers are in high demand, so the hiring process itself takes weeks.

So you stay with the agency, pay the markup, and accept the slow turnarounds because the alternative seems more expensive.

What changes with SoTalented

You get a dedicated paid media buyer working only for your campaigns, from a premium SoTalented Satellite Office in India. They manage your Google, Meta, and LinkedIn accounts directly. They optimize daily. They test creative. They report weekly. No markup on your ad spend. No shared attention with other clients.

A dedicated paid media buyer starts around $2,200 a month, all in. That replaces the $1,500 to $4,000 a month you're currently paying in agency management fees, and you get more attention on your campaigns, not less.

They work in your ad accounts, your analytics, and your reporting tools. First hire takes about 3 weeks. 30-day cancellation if the fit isn't right.

What your team looks like now

Your paid media buyer handles:

• Campaign setup and management across Google, Meta, and LinkedIn

• Daily bid optimization and budget allocation

• Ad creative testing and iteration

• Audience segmentation and targeting refinement

• Weekly performance reporting with clear ROAS metrics

• Landing page recommendations based on conversion data

Your ad spend goes further because someone is watching it every day, not once a week. Turnaround on new campaigns drops from days to hours. You keep full visibility into your accounts because they're your accounts, not the agency's.

Ready to cut the middleman?

Hire a Paid Media Buyer and we'll match you with someone who knows your channels and budget range.